Sally's Cookies blends handcrafted quality with bold, abstract visuals. The brand identity features custom pattern designs—each flavor distinguished by a unique color palette, ranging from bright, playful hues to earthy, sophisticated tones. This vibrant system reflects the brand's artisanal nature while appealing to health-conscious women who value both aesthetics and supporting local businesses. The packaging invites customers to experience small-batch indulgence through thoughtfully curated design.